The search engine landscape is experiencing a significant transformation, fueled by the increasing prevalence of “zero-click” results. Users are ever more finding answers directly within the search results page, without needing to click through to external websites. This phenomenon presents both challenges and chances for publishers and content

The landscape of search engine optimization has become a constantly evolving domain. With the rise of artificial intelligence and machine learning, a new frontier is emerging: generative engine optimization (GEO). GEO leverages the power of generative AI models to develop dynamic, highly relevant content that responds to user search intent in real-

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